About Us

6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand and sense that employers comprehend them as individuals. So how can companies stand out from the crowd? Employers should be proactive in their method to drawing in prospects, and recruitment marketing is the service

Recruitment marketing is a relatively new method to bring in prospects, both passive and active, to your company. It includes embracing the very same principals and employment methods utilized by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being utilised by HR groups include: lead generation, employment SEO, guerrilla marketing, social advertising, personalised prospect journey and content creation.

According to SHRM, companies that include recruitment marketing into their hiring method can generate 3 times more candidate leads than those who do not – leading a 100% greater close rate on candidates. Additionally, recent research by Allegis found that running a recruitment marketing campaign can save companies up to 40% on overall talent expenses. On top of these cost savings, recruitment marketing enhances employer brand and attracts an approximated 50% more certified candidates.

It’s exceptional to see how a deep understanding of your candidates can lead to projects that encourage them to take action. We have actually assembled a list of 6 of our preferred creative recruitment projects that you can take motivation from for your next recruitment marketing project. These campaigns pressed the limits of conventional task advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most skilled salespeople in business, employment Ogilvy, employment one of the worlds most popular ad agency, ran an innovative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they welcomed the prospective prospects to film themselves a brick. The reward? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A terrific benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard method of recruitment marketing projects.

They are a great method to attract passionate applicants along with acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 puzzling billboard. This marketing campaign was a terrific success for Google and earned high appreciation online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The signboard, placed in Silicon Valley, provided a complex mathematical formula to passers-by and challenged those who believed they were smart sufficient to resolve it. Once fixed, the equation revealed a site URL (www.7427466391.com) that the solver must check out.

Those smart enough to fix the signboard puzzle were offered one final puzzle when on the website.

Successful candidates received the message:
« Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. Something we learned while constructing Google is that it’s much easier to discover what you’re looking for if it comes searching for you. What we’re looking for are the very best engineers worldwide. And here you are. »

The signboard was an interesting method to draw in a few of the most intelligent minds to Google. Google organized this candidate pool into passionate ‘problem solvers’ – an extremely renowned ability at google.

INSERT-CTA

IKEA: employment Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of hiring 100 staff members. To fill this high variety of positions, they had to believe big. IKEA’s outside the box thinking caused a fantastic « inside the box » solution.

IKEA decided to target those who they understood currently loved IKEA by putting ‘career guidelines’ inside package of IKEA items for clients to find upon opening their product. The guidelines mirrored their famous assembly guidelines, instructing customers on how to « assemble your future ».

The project was a huge success, and customers loved it. Countless clients applied, and IKEA employed 280

staff members who appreciated the IKEA brand. The factor for the success of the project was not simply down to its creativity but likewise since it spoke to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project effectively gotten in touch with candidates in a personalised method, in their own homes simply as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ skilled mechanics, they thoroughly thought about where this target audience hung out so that they might interact their recruitment message efficiently.

Volkswagen picked an apparent however uncommon positioning, the undercarriage of vehicles in requirement of repair work. Volkswagen purposefully dispersed malfunctioning vehicles with the message hidden below to service centres across Germany in anticipation of attracting skilled workers.

Volkswagens project was a terrific success, and they worked with numerous experienced mechanics while authenticating themselves as an innovative and fun brand.

McKinsey & Company: employment The Eraser Pencil

McKinsey and Company were seeking to attract enthusiastic trainees to their business. They reached students by going to the one location guaranteed to have students around, schools at numerous Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out « We’re trying to find students who aren’t satisfied with just any option. www.McKinsey.ch. »

The project’s aim was to pre-filter candidates by drawing in those that aren’t satisfied with simply any option and wonder innovators. The pencil twisted the rules of marketing, and it’s easy message resonated with numerous, leading to top quality graduate hires at McKinsey.

Similar to this pencil, recruitment marketing projects don’t have to be costly, and business can state a lot in only a basic statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing properly. Their careers page has 1.2 million likes, and they release content twice a day – in some cases more. They share material that prospective workers can relate to and feel influenced by, such as individual employees accomplishments, days in the life of a worker and general day to day updates from across the Marriott network.

Marriott desires to convey a sense of personalisation with their careers page so that possible employees can develop a real connection with the brand. They attain this by enabling called workers to answer any questions on the careers page from the company profile. Marriot also uses a chat service to those looking to discover more about life at the business and advice on how they can effectively get a position.

Marriotts strategy reveals you don’t require remarkable out of package believing to get in touch with prospects. There are a myriad of ways your service can approach your recruitment project. Marriott’s strategy is basic, and any company can replicate this technique and achieve the very same success. Have a designated place where you share insights on life at your business and most significantly, listen to potential prospects and react to their questions without delay and efficiently.

INSERT-LINE

Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and employment even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the best experience possible and you have time to focus on what matters, your individuals. Discover more about us here.