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6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand and sense that companies understand them as individuals. So how can employers stand apart from the crowd? Employers must be proactive in their approach to bring in candidates, and recruitment marketing is the solution

Recruitment marketing is a fairly brand-new method to draw in prospects, both passive and active, to your company. It includes embracing the very same principals and techniques used by marketing to bring in candidates and increase brand name awareness. Some examples of marketing practises now being utilised by HR groups consist of: list building, SEO, guerrilla marketing, social advertising, customised candidate journey and content development.

According to SHRM, companies that include recruitment marketing into their hiring strategy can produce 3 times more candidate leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research study by Allegis discovered that running a recruitment marketing campaign can save business up to 40% on total skill expenses. On top of these savings, recruitment marketing increases company brand and attracts an estimated 50% more qualified prospects.

It’s remarkable to see how a deep understanding of your candidates can result in projects that motivate them to act. We’ve put together a list of six of our preferred innovative recruitment projects that you can take inspiration from for your next recruitment marketing campaign. These campaigns pressed the boundaries of traditional task advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most proficient salespeople in the service, Ogilvy, among the worlds most popular ad agency, employment ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in mix with their YouTube channel. Here they welcomed the prospective candidates to movie themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard method of recruitment marketing projects.

They are a terrific way to attract passionate candidates along with functioning as an initial screening test. may ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing billboard. This marketing project was a terrific success for Google and earned high praise online within mathematical and engineering online forums – even before Google was referred to as the brains behind the operation.

The billboard, placed in Silicon Valley, provided a complicated mathematical formula to passers-by and challenged those who thought they were smart sufficient to resolve it. Once fixed, the equation exposed a website URL (www.7427466391.com) that the solver must go to.

Those smart sufficient to resolve the billboard puzzle were given one final puzzle once on the site.

Successful prospects got the message:
« Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re glad you’re here. One thing we learned while constructing Google is that it’s easier to find what you’re looking for if it comes searching for you. What we’re trying to find are the best engineers on the planet. And here you are. »

The signboard was an interesting method to attract some of the smartest minds to Google. Google organized this prospect pool into passionate ‘problem solvers’ – a highly well-regarded ability at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of employing 100 employees. To fill this high number of positions, they needed to believe huge. IKEA’s outside the box thinking led to a fantastic « inside package » service.

IKEA decided to target those who they knew currently loved IKEA by putting ‘career directions’ inside the box of IKEA items for customers to discover upon opening their product. The directions mirrored their well-known assembly directions, employment advising customers on how to « assemble your future ».

The project was a huge success, and customers adored it. Countless customers used, and IKEA hired 280

workers who admired the IKEA brand name. The reason for the success of the project was not simply down to its creativity but also because it spoke to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign successfully gotten in touch with candidates in a personalised method, in their own homes just as they’re focused on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ gifted mechanics, they thoroughly thought about where this target market hung out so that they might interact their recruitment message successfully.

Volkswagen decided on an apparent but uncommon placement, the undercarriage of cars in requirement of repair. Volkswagen purposefully distributed defective cars with the message concealed beneath to service centres across Germany in anticipation of bring in skilled employees.

Volkswagens project was an excellent success, and they hired various competent mechanics while authenticating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in enthusiastic students to their business. They reached trainees by going to the one place ensured to have trainees around, employment schools at a number of Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that read « We’re looking for trainees who aren’t satisfied with just any service. www.McKinsey.ch. »

The campaign’s objective was to pre-filter candidates by drawing in those that aren’t pleased with simply any solution and employment wonder innovators. The pencil twisted the guidelines of marketing, employment and it’s simple message resonated with numerous, employment resulting in premium graduate employs at McKinsey.

Much like this pencil, recruitment marketing projects don’t need to be pricey, and companies can state a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they release content two times a day – sometimes more. They share content that potential workers can connect to and feel inspired by, such as private workers accomplishments, days in the life of an employee and general daily updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that potential staff members can build a genuine connection with the brand. They accomplish this by enabling called workers to respond to any concerns on the professions page from the business profile. Marriot also provides a chat service to those looking to find out more about life at the business and advice on how they can successfully look for a position.

Marriotts method reveals you don’t require extraordinary out of package believing to link with prospects. There are a myriad of methods your service can approach your recruitment campaign. Marriott’s strategy is easy, and any company can imitate this technique and attain the same success. Have a designated place where you share insights on life at your business and most importantly, employment listen to possible prospects and react to their concerns quickly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the finest experience possible and you have time to concentrate on what matters, your people. Learn more about us here.